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Showing posts with the label commercial
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OPENING DOORS: MARKETING YOURSELF AS AN EDITOR By: Roberto Cardenas   You can’t always rely on previous employers to land a new gig. To help you get yourself in front of a new audience (and make a good impression when you get there), we have put together an easily digestible list of tips: Do some market research…and keep doing it regularly.   ·        Check out what your competition, mentors and idols have been up to.  The skills they are demonstrating in their recent projects can tell you where you may need to shift focus. The companies they are working for may help you build your hit list for the next job. Their presence online may give you some ideas for how to market yourself and home in on your own value proposition. ·        Bookmark industry news sources.  Anything that will help you build your craft through education and build your network through knowledge of key players. Then, put a tickler in your...

POST PRODUCTION QUICK TIPS: "Sound" Voice Over Advice

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POST PRODUCTION QUICK TIPS:  “Sound” Voice Over Advice  By: Jessie Pickworth  So, your project is edited to pure genius (well done, you), but now you need some voice narration to pull it together. It’s not always easy to find that magical voice that brings your piece together – even with a casting director. Being a post house, our team has worked a ton of voice over sessions and learned a lot of boxes to check to get this done right. We can help break this down a bit for those of you that don’t do this regularly – make it more manageable.  First, you need to think about who this voice over person is. A general rule of thumb for selecting your voice over artist is to consider who will be watching your piece and select someone that best reflects the majority of that pool of people. Also consider the talent showcased in your project – if the majority of key personalities are male and over forty, it usually makes sense to have your voice over artist be…drum...