Post Production: 12 Tips for Trailers that Deliver
Post-Production – Trailers That Deliver 12 Tips for Success By: Roberto Cardenas Your project may be Oscar-worthy, but without an attention-grabbing trailer you won’t have an audience. So, take in a few tips for building out a trailer that will bring in the crowds. 1. Seek out the “defining moment.” What is the moment in the movie that demonstrates the film’s logline? That moment of purpose, the dialogue that cuts to the core, the instant conflict begins…get to the point of what drives the film. 2. Tell a story. Remember that the trailer is a narrative, just like the film – albeit abridged. Viewers need to understand the story, not just the “vibe” of the film. Have a through line and a three-act structure, in which you introduce characters, the situation, the inciting event, and their struggles into resolution…but don’t show the resolution! That’s just not cool, man. #spoileralert 3. ...